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Why Me — The Ten Tenets

Based on a leadership program of Aboitiz’s Ten Tenets, the book takes the accounts of its participants and how the tenets and the program have manifested in their personal and professional growth journey.

How do we weave the ten tenets’ definition into 100 accounts authentically, write and design the book to be an easy read for the company’s new team members and leaders?

APPROACH

  • Ten Tenets workshop 

  • Writing workshop 

  • Interviews 

  • Design Studies

APPLIED PRACTICES

  • Content & Story Structure

  • Writing 

  • Editing 

  • Illustration 

  • Photography 

  • Editorial Design 

  • Offset Printing 

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